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France Fines Boohoo 2.3 Million Euros for Fake Discounts

A cartoon shopper does a double-take at a giant price tag that grew instead of shrinking while a mischievous tag character laughs.

Nothing triggers a dopamine rush like a flashing "70% OFF" banner. France's consumer watchdog has a message for shoppers: that discount might be a mirage, and it just fined fast-fashion retailer Boohoo 2.3 million euros for allegedly manufacturing them.

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